John Buffini

Hi There! I am a life coach + mentor currently living in San Diego. My purpose is to help people remember who they are by leveraging their abilities and how to optimize them.

                         - John 

In 2004, John Buffini launched the ARC Leadership Profile System– a unique personality profiling tool now used daily by over 40,000 business professionals nationwide.

An authority on communication, Buffini’s Leadership Profile has had a dramatic effect on businesses across the country, and is instrumental in the ongoing success of some of the most influential business leaders in America.

The author of “Be Yourself”- a book designed to identify your natural strengths and weaknesses, Buffini has brought his expertise to over a million people across the country.

This master communicator released an audio series - You Said but I Heard- designed to identify what people really mean, and how to effectively satisfy their actual needs or concerns.

John Buffini has referrals from thousands of satisfied clients; testament to the impact of this man’s undeniable prowess in the field of historical observation.



The processes John uses to build on an individual’s strengths while working on areas of weakness is extremely valuable in realizing true leadership skills. I personally have benefited from it and highly recommend John and his team to anyone looking to improve executive leadership. The results our company has experienced speak volumes about the success of our partnership with his team. We now have a senior management team that is very focused on coaching and developing future leaders of the corporation and we also are working much more effectively as a team.”
— Anna
I am honored to have been asked to express my experiences with my company , Image Tile and Carpet, Inc., and our dealings with ARC Leadership. Given the present state of the economy it was a bit of a tough sell to my partners and upper management to commit to a Leadership Program, but the results were immediate and answered any internal questions as to the effectiveness of spending money on executive coaching.
— Derek


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